Privacy

Emotara stores the feeling you picked, your three answers, and the flows it built for you. To build a flow those three answers are sent to an artificial intelligence service, which writes the steps. It doesn’t ask for your name, your location, or anything you type. There is nowhere in the app to type anything. You can delete everything from inside the app, at any time, without asking us.

Temi Mogaji is the data controller for Emotara, operating from the United Kingdom. Questions and requests: EmotaraApp@gmail.com.

An account identifier is created automatically the first time you generate a flow: a random ID stored on your device, with no sign-up and no details asked for. If you choose to add an email address we store that too; adding one is optional and exists only so your saved flows survive changing phone. We also store the answers you give (the feeling you chose, how long you have, who you’ll be with and your energy level, all four being fixed choices from a list), the flows we build for you, which of them you saved, and technical records of each generation (when it happened, whether it succeeded, how long it took and how much of the model’s capacity it used), which we use to keep the service working and to count your free generations. Emotara does not ask for or collect your name, address, phone number, location, contacts, photos or health data, and there is no free-text field anywhere in the app, so there is no way for you to send us anything else even by accident.

We also record which screens you open and which buttons you press, so we can see where people get stuck. That is a short, fixed list of actions, such as opening the app, choosing a feeling, asking for a flow or saving one. It records the action and the time, nothing about you. These are tied together by a random identifier kept in your browser or app storage, which exists only so that separate steps can be recognised as one visit. It is not your name, it is not linked to your email, and clearing the app’s data removes it. Deleting your account removes it too, and unlinks everything already recorded from you.

This stays with us. It is not sold, not shared with an advertising network, and there is no third-party analytics company involved. We do not track you across other apps or websites, and Emotara does not use your activity to build a profile of you.

Flows are written by an artificial intelligence model rather than by a person. When you ask for one, what gets sent is the name and description of the feeling you picked (our own words, not yours), how much time you have, who you’ll be with, and your energy level. That is the complete list. We do not send your account identifier, your email, your IP address or anything else that identifies you, and the request carries no way to connect it to you or to any other request you’ve made, with the instructions alongside it telling the model to assume nothing about you. The provider is Anthropic PBC, who process it under their commercial API terms and whose privacy policy is at anthropic.com/legal/privacy; they are based in the United States, so this information is processed outside the United Kingdom.

Everything else lives in our database, hosted by Supabase on servers in Ireland. Access is restricted at the database level so that your rows are readable only by your own account.

Until you delete it. We don’t expire saved flows, because the point of saving one is to come back to it. Records of your generations are kept while your account exists; the most recent seven days of them are what your free allowance is counted from.

Go to You → Delete my account. It removes your account, every flow you generated, and everything you saved, immediately and permanently. We don’t keep a copy and we can’t undo it.

If you can’t reach the app, the same request can be made from our account deletion page.

Under UK data protection law you can ask for a copy of your data, ask us to correct or erase it, object to how we use it, or ask for it in a portable form. Email EmotaraApp@gmail.com. In practice the delete option above does the erasure part instantly and completely.

If you think we’ve handled your data badly, you can complain to the Information Commissioner’s Office at ico.org.uk.

Emotara isn’t designed for or directed at children under 13, and we don’t knowingly collect their data.

If this policy changes in a way that affects you, we’ll say so in the app rather than quietly updating the date at the top.